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Team Sections

Team sections introduce the people behind your business, helping visitors connect personally with your company. They build trust, showcase expertise, and make your business feel more human and approachable. This guide shows you how to create compelling team sections that strengthen relationships with your audience.

What Are Team Sections?​

Team sections display information about your team members, staff, or leadership in an organized, professional format. They help visitors:

  • Connect personally with the people they'll work with
  • Understand expertise and qualifications of your team
  • Build trust through transparency and professionalism
  • Feel confident about the people behind the business

Think of team sections as introducing your visitors to the real people who will serve them.

When to Use Team Sections​

Perfect for:

  • About pages - Core team introductions and company culture
  • Service pages - Show expertise relevant to specific services
  • Contact pages - Put faces to names before visitors reach out
  • Leadership pages - Highlight executive team and company direction
  • Department pages - Introduce specific teams (sales, support, etc.)

Best placement: After company information but before testimonials or contact information.

[Screenshot: Examples of team sections in different contexts]

Team Section Elements​

Header Content​

Eyebrow Heading

  • Purpose: Context for the team information
  • Examples: "Our Team", "Meet the Experts", "The People Behind the Magic"
  • Keep brief: 1-4 words maximum

Main Heading

  • Purpose: Compelling title that emphasizes the team's value
  • Examples: "Meet Our Expert Team", "The People Who Make It Happen"
  • Best practice: Focus on expertise, dedication, or personality

Body Content

  • Purpose: Brief introduction to your team or culture
  • Examples: "Our diverse team brings decades of experience and passion to every project"
  • Length: 1-2 sentences work best

Team Member Items​

Each team member profile contains:

Photo (Recommended)

  • Purpose: Visual connection to make team member feel real and approachable
  • Best format: Professional headshots with consistent lighting and style
  • Requirements: High-resolution images (at least 400x400px)
  • Style: Maintain consistent background, lighting, or treatment across team

Name (Required)

  • Purpose: Team member's full name
  • Format: "First Last" or "First Middle Last"
  • Best practice: Use the name they prefer to be called
  • Examples: "Sarah Johnson", "Dr. Michael Chen", "Jennifer Rodriguez-Smith"

Role/Title (Recommended)

  • Purpose: Job title, position, or area of expertise
  • Examples: "CEO & Founder", "Lead Designer", "Customer Success Manager"
  • Best practice: Use titles that visitors understand, not internal jargon
  • Keep clear: Avoid overly complex or vague titles

Bio (Optional but Recommended)

  • Purpose: Background, experience, and personality information
  • Format: Rich text supported (bold, italic, links, lists)
  • Length: 2-4 sentences typically work best
  • Content: Mix of professional background and personal touches

Link (Optional)

  • Purpose: Connect to more detailed information or social profiles
  • Examples: LinkedIn profiles, personal websites, detailed bio pages
  • Link text: "View LinkedIn Profile", "Read Full Bio", "Connect"
  • Target: Choose whether links open in same window or new tab

[Screenshot: Anatomy of team member profile showing all elements]

Types of Effective Team Profiles​

Professional-Focused Profiles​

Expertise Emphasis

**Dr. Sarah Johnson** - Chief Medical Officer
With 15 years of emergency medicine experience and board certification in internal medicine, Dr. Johnson leads our clinical operations. She's published 20+ research papers and speaks regularly at medical conferences.
[View LinkedIn Profile →]

Achievement Highlights

**Michael Chen** - Lead Developer
Michael has built software for Fortune 500 companies and holds certifications in AWS and Google Cloud. He's led development teams at three successful startups and loves solving complex technical challenges.
[See Portfolio →]

Personality-Focused Profiles​

Balanced Professional and Personal

**Jennifer Rodriguez** - Creative Director
A graphic design graduate from RISD, Jennifer has 10 years creating brand identities for everyone from local startups to national nonprofits. When she's not designing, you'll find her hiking with her two rescue dogs or trying new coffee shops.
[Connect on LinkedIn →]

Culture and Values

**David Kim** - Customer Success Manager
David believes every customer interaction is an opportunity to brighten someone's day. With a background in hospitality and a genuine love for problem-solving, he's helped over 1,000 customers achieve their goals.
[Read Customer Stories →]

Results-Focused Profiles​

Quantified Achievements

**Lisa Thompson** - Sales Director
In her 8 years with the company, Lisa has helped close $50M+ in deals and maintains a 95% customer retention rate. She's passionate about understanding client needs and building long-term partnerships.
[Schedule a Call →]

Impact Stories

**Robert Martinez** - Operations Manager
Robert streamlined our processes to reduce delivery time by 50% while improving quality scores. His Six Sigma certification and hands-on approach have transformed how we serve customers.
[Learn About Our Process →]

[Screenshot: Examples of different bio styles and approaches]

Writing Effective Team Bios​

Bio Structure Best Practices​

Opening (Credentials/Role)

  • Start with their main qualification or role
  • Include relevant education, certifications, or experience
  • Establish credibility immediately

Middle (Experience/Expertise)

  • Highlight key achievements or specializations
  • Include specific numbers or results when possible
  • Mention relevant past experience or companies

Closing (Personal/Cultural)

  • Add personality with interests or values
  • Show company culture and team dynamics
  • Make them feel human and approachable

Writing Style Guidelines​

Professional Yet Approachable

  • ❌ "Jennifer possesses comprehensive expertise in digital marketing methodologies"
  • ✅ "Jennifer loves helping businesses grow through smart digital marketing"

Specific Over Generic

  • ❌ "Has extensive experience"
  • ✅ "Has helped 200+ companies in 8 years"

Active Voice

  • ❌ "Strategies are developed by Michael"
  • ✅ "Michael develops custom strategies for each client"

Show Personality

  • ❌ "Sarah is dedicated to customer satisfaction"
  • ✅ "Sarah geeks out over finding the perfect solution for each customer"

Content That Builds Trust​

Credibility Markers

  • Education credentials and certifications
  • Years of experience or time with company
  • Previous companies or notable clients
  • Industry recognition or awards

Relatability Factors

  • Local connections or community involvement
  • Shared interests with target audience
  • Personal challenges overcome professionally
  • Values that align with customer values

Competence Indicators

  • Specific skills and specializations
  • Quantifiable achievements or results
  • Problem-solving approach or methodology
  • Continuous learning and development

[Screenshot: Examples of trust-building bio elements]

Design and Layout Options​

Grid Layouts​

2 Columns

  • Best for: Small teams (2-6 people) or detailed profiles
  • Good when: You want each team member to have prominent presence
  • Appearance: Larger photos, more space for bio content

3 Columns (Most Popular)

  • Best for: Medium teams (6-12 people) or balanced presentation
  • Good when: Standard team size with moderate bio length
  • Appearance: Good balance between space efficiency and individual prominence

4 Columns

  • Best for: Large teams (12+ people) or compact presentation
  • Good when: You need to show many team members efficiently
  • Appearance: Smaller photos, shorter bios work best

Visual Consistency​

Photo Standards

  • Consistent aspect ratio (square, portrait, or landscape)
  • Similar lighting and background treatment
  • Professional quality across all team members
  • Same photo style (color vs black & white)

Content Length Balance

  • Similar bio lengths for cohesive appearance
  • Consistent level of detail across team members
  • Balanced information (not some detailed, others sparse)

Professional Photo Guidelines​

Technical Requirements

  • Minimum 400x400px for square format
  • High resolution for crisp display on all devices
  • Consistent file format (JPG typically best)
  • Optimized file size (under 500KB each)

Style Recommendations

  • Professional attire appropriate to your industry
  • Natural expressions (genuine smiles typically work best)
  • Good lighting that flatters and shows detail
  • Uncluttered backgrounds that don't distract

DIY Photo Tips

  • Natural light works better than harsh artificial lighting
  • Eye level camera for most flattering angle
  • Focus on face with shoulders and upper chest visible
  • Multiple shots to choose the best natural expression

[Screenshot: Photo style examples showing good vs poor team photos]

Industry-Specific Approaches​

Professional Services​

Law Firm Example

**Patricia Wilson** - Senior Partner
With 20 years of corporate law experience, Patricia has helped hundreds of businesses navigate complex legal challenges. She's argued cases before the State Supreme Court and holds an LLM in Business Law from Harvard.

Her approach: "Every client deserves clear communication and aggressive representation."
[Schedule Consultation →]

Consulting Firm Example

**James Rodriguez** - Strategy Consultant
James spent 10 years at McKinsey before founding our strategy practice. He's helped 50+ companies achieve sustainable growth, with clients ranging from Fortune 500s to innovative startups.

Specialty: Turning complex challenges into actionable growth plans.
[View Case Studies →]

Healthcare and Wellness​

Medical Practice Example

**Dr. Angela Kim** - Pediatrician
Board-certified pediatrician with 12 years of experience caring for children from newborn to teen. Dr. Kim completed her residency at Children's Hospital and stays current with the latest pediatric research.

Personal note: "I'm also a mom of two, so I understand the concerns parents face."
[Book Appointment →]

Therapy Practice Example

**Marcus Johnson** - Licensed Therapist, LMFT
Marcus specializes in anxiety and depression treatment using evidence-based approaches like CBT and EMDR. He's helped over 500 clients develop coping strategies and achieve their mental health goals.

Philosophy: "Everyone deserves to feel heard, understood, and empowered."
[Schedule Session →]

Creative and Technology​

Design Agency Example

**Sofia Martinez** - Creative Director
A RISD graduate with 15 years of brand design experience, Sofia has created identities for everyone from local nonprofits to Fortune 500 companies. Her work has won 12 design awards.

Fun fact: She designs custom fonts in her spare time and has two published typefaces.
[View Portfolio →]

Software Company Example

**Alex Chen** - Lead Developer
Full-stack developer with expertise in React, Node.js, and cloud architecture. Alex has built scalable applications serving millions of users and holds AWS Solutions Architect certification.

Passion project: Teaching coding to underserved youth through local nonprofits.
[Check Out GitHub →]

[Screenshot: Industry-specific team profile examples]

Team Section Variations​

Leadership Teams​

Executive Focus

  • Longer bios with more detailed backgrounds
  • Strategic vision and company direction information
  • Industry recognition and thought leadership
  • Links to speaking engagements or articles

Board of Directors

  • External credentials and other board positions
  • Industry expertise relevant to company
  • Strategic value they bring to organization
  • Professional accomplishments outside the company

Department Teams​

Sales Team

  • Industry experience and client success stories
  • Personal approach to client relationships
  • Specializations by industry or service type
  • Contact information for direct outreach

Support Team

  • Technical expertise and certifications
  • Customer service philosophy
  • Response time commitments and availability
  • Problem-solving approach and style

Remote or Distributed Teams​

Location Information

  • Time zones for availability
  • Local market expertise when relevant
  • Cultural background that brings diverse perspective
  • Remote work setup or environment when appropriate

Communication Preferences

  • Best contact methods for different team members
  • Meeting availability and scheduling preferences
  • Language capabilities for international clients
  • Collaboration tools they prefer using

Advanced Team Features​

Rich Text in Bios​

Formatting Options:

  • Bold and italic text for emphasis
  • Bulleted lists for skills or achievements
  • Links to portfolios, social media, or detailed bios
  • Line breaks for better organization

Example Rich Text Bio:

**Sarah Johnson** - Marketing Director
B.S. Marketing, 10+ years experience

**Specializations:**
• Content marketing and SEO
• Social media strategy
• Marketing automation
• Brand development

**Notable achievements:**
• Grew organic traffic by 400% in 18 months
• Led rebranding that increased brand recognition by 60%
• Featured speaker at *MarketingCon 2023*

When not developing marketing strategies, Sarah volunteers at the local animal shelter and practices yoga.

[Connect on LinkedIn →](linkedin-profile) | [Read Marketing Blog →](blog-link)

Team Organization​

Hierarchical Display

  • Leadership first followed by department teams
  • Seniority order within each department or level
  • Alphabetical order when hierarchy isn't important
  • Functional groupings (sales, support, development, etc.)

Role-Based Grouping

**Executive Team**
• CEO, CFO, COO

**Client Services**
• Account managers, customer success

**Technical Team**  
• Developers, designers, QA

Social Media Integration​

Professional Profiles

  • LinkedIn for B2B industries and professional services
  • Twitter for thought leaders and public-facing roles
  • GitHub for developers and technical team members
  • Dribbble/Behance for designers and creative professionals

Link Strategy

  • Consistent linking approach across all team members
  • Professional profiles only (not personal social media)
  • Current and active profiles that reflect well on company
  • Open in new tabs to keep visitors on your site

Mobile and Performance Considerations​

Mobile Optimization​

Touch-Friendly Design

  • Large enough photos for mobile screens
  • Readable text sizes for bio content
  • Easy-to-tap links for social profiles or contact
  • Appropriate spacing between team members

Content Adaptation

  • Single column layout on mobile devices
  • Shorter bios may work better on small screens
  • Essential information prioritized for mobile
  • Quick scanning optimized for mobile users

Performance Optimization​

Image Management

  • Optimized file sizes for all team photos
  • Consistent dimensions to avoid layout shifts
  • Appropriate formats (JPG for photos, PNG for graphics)
  • Lazy loading for team sections below the fold

Content Loading

  • Efficient text rendering for multiple bios
  • Minimal external links that could slow loading
  • Optimized layout calculations for different screen sizes

Maintaining Your Team Section​

Content Updates​

Regular Review Schedule

  • Quarterly updates for role changes or achievements
  • Annual photo refreshes to keep images current
  • New hire additions within first week of start
  • Departure removals promptly after team member leaves

Content Freshness

  • Achievement updates for awards, certifications, or milestones
  • Role changes reflected in titles and descriptions
  • New specializations or areas of expertise
  • Contact information kept current

Team Growth Management​

Scaling Considerations

  • Section organization as team grows beyond 12 people
  • Multiple sections for large teams (leadership, departments)
  • Filtering or search for very large organizations
  • Highlight key personnel while maintaining comprehensive coverage

Consistency Maintenance

  • Style guide for photos and bio writing
  • Template approach for consistent information
  • Review process for new team member additions
  • Quality standards maintained as team grows

Troubleshooting Team Sections​

Common Content Issues​

Inconsistent Information Quality

  • Standardize bio length and detail level across team
  • Use template approach for gathering team information
  • Review and edit all bios for tone and style consistency
  • Update regularly to maintain current information

Poor Photo Quality or Consistency

  • Establish photo standards for lighting, background, and style
  • Arrange group photo session for consistency
  • Use same photographer or equipment when possible
  • Edit photos for consistent color and lighting treatment

Outdated or Incomplete Information

  • Assign responsibility for maintaining team section
  • Set regular review schedule for content updates
  • Create process for new hires and departures
  • Monitor for accuracy of contact information and roles

Technical Issues​

Images Not Loading Properly

  • Check file sizes (under 1MB per photo recommended)
  • Verify file formats (JPG or PNG work best)
  • Test image URLs and accessibility
  • Optimize images before uploading

Layout Problems on Mobile

  • Test on actual mobile devices not just narrow browser
  • Check text readability at mobile sizes
  • Verify photo scaling works correctly
  • Ensure touch targets are appropriately sized

Performance Issues

  • Limit team members to reasonable number per section
  • Optimize all photos for web delivery
  • Use efficient image formats (WebP when supported)
  • Monitor loading speed impact on page performance

Next Steps​

Now that you understand team sections:

  1. Gather current team information and photos
  2. Learn about Pricing Sections for converting visitors
  3. Explore Steps Sections for process explanation
  4. Study successful team pages in your industry for inspiration

Need More Help?​

Remember: Team sections should make your business feel human and trustworthy. Show the real people behind the company and let their expertise and personality shine through!